Summer Abroad France

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Fashion Marketing in Paris

Paris, France

Arrive Date: July 1, 2019   End Date: July 29, 2019

Program Overview

Paris is the fashion capital of the world. Time spent in this glorious city is a defining experience for anyone interested in fashion and marketing. This four-week program will cover the principles of marketing, with a fashion orientation. Course assignments will often require experiencing and observing fashion and marketing by visiting boutiques, museums, and department stores and partaking in several favorite Parisian pastimes—outdoor cafes, people watching, shopping, and sightseeing. An overnight trip to the Christian Dior Museum in Granville, a charming seaside resort in Normandy, is a highlight of the trip. Visits to Versailles and the Musée Yves Saint Laurent provide opportunities to be inspired by life and culture in France. Listen to the Info Session.

Taught in:  English

Max Enrollment:  30

Program Coordinator:  Jennifer Moylan


Textiles and Clothing (TXC) 173. Principles of Fashion Marketing (3 units)

Textiles and Clothing (TXC) 198. Directed Group Study (5 units, P/NP)

Program Highlights

  • Experience marketing with a Parisian flare with visits to Christian Dior’s home in Normandy, fashion exhibits, museums, and Versailles.
  • Fall in love with Paris while enjoying outdoor cafes, fashion boutiques, walks along the Seine and experiencing Parisian lifestyle on the Left Bank.
  • Meet other students interested in fashion, explore the fashion boutiques and department stores of Paris, and discover marketing in an international setting.

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